Spotlight On Josh Berger of Plazm

“OnCreativity” a new film project by Plazm a creative studio founded in Portland, Ore., in 1991.

We all have the ability to create. But what is creativity? How does it work? Plazm’s “OnCreativity” series explores these and other questions via informal interviews with designers, artists, musicians, animators, and educators. Like creativity itself, their differing points of view inspire, provoke, confuse, and delight.

Since our founding in Portland in 1991, we have believed that creativity can change the world. “As human beings, we have to get over the period of competition,” as Arturo Vega says in an upcoming OnCreativity interview, “and we have to replace it with one of collaboration and compassion.” 

See the trailer  Project site


Plazm started as a cooperatively published, not-for-profit periodical that sparked a nascent creative community in early 1990s Portland. As the magazine garnered accolades and awards, it spawned a commercial design and branding firm whose clients have included Nike, LucasFilm, and MTV, along with local businesses and nonprofits such as PICA, the Northwest Film Center, and Fort George Brewery.


2016 Bend Design Conference during the Plazm “Come Fail with Us” workshop

About Joshua Berger: One of Plazm’s founders Joshua Berger believes that design can change the world. He co-founded Plazm magazine in 1991 and went on to run the award-winning creative studio Plazm Design. He’s worked with larger agencies as well, including Wieden+Kennedy and Liquid Agency, where he was Brand Content Director. Josh enjoys working with inventive, rigorous brands like Nike, MTV, and LucasFilm, and helping launch local successes like Fort George Brewery. He is active in the creative community, with organizations including PICA and Rock and Roll Camp for Girls, and this year the Bend Design Conference. Josh has won various design awards and his artwork has been shown from The Museum of Sex in New York to the ZGRAF Festival in Zagreb, Croatia.


What brought you to Sisters, O.R.?  It was really a health-related move. I wanted to be in a quieter place, and my wife developed a mold allergy. We drove around Oregon a couple years ago with our son and a travel trailer that we inherited and found that we really liked it here. So about a year ago we made the move.

I have also been interested in regionalism for some time, in particular finding ways to foster a regional design dialog. We’ve been working on connecting Portland and Seattle design communities over the past couple years. I look forward to seeing Bend become a part of the conversation as well.


After the film, what’s on the horizon for you? We will continue to do new interviews—there are a number of committed subjects, we also have a lot of others already in the can that just need to be edited. “OnCreativity” will also become a book.

At the same time, we’ll also keep doing commercial work with clients who share our values. I hope to find some great clients here in Central Oregon too!

We’re also working on a new issue of Plazm magazine on the theme of ‘creativity around the world.’ We have curators, designers, and jouranlists in Chile, South Africa, China, Iran, and Native Nations in America.