March 28, 2019 crahmanti-admin

Perception

You may have noticed that I have been posting a lot of personal stories lately…why???

Last year I made it a practice to say yes to everything that terrified me. I learned a lot about my self definition, self imposed limitations and self image. The process of becoming a better artist/designer involves self work and self discovery.

This is the year of being BRAVE, TRANSPARENT, TAKING STOCK and BEING VISIBLE. We are all extensions of each other…and if I keep hiding I rob myself of your connection, your thoughts, your insight and I rob the world of our shared value.

SO here it goes…
Waaaayyyy back in 2002 I was in the thesis program at California College of the Arts. At that time, there wasn’t on line education and if you wanted to learn design, you had to go to design or art school. During thesis we had the option of making a book or making a short film with an accompanying book with the documentation of our work. The fail rate was about 30% and if you didn’t pass thesis you received a general arts degree….

Fast forward to midterms…I was struggling…couldn’t find the story I wanted to tell…or couldn’t define it. I was experimenting with combining opposites to create tension like “Beautiful Violence”, exploring ways to portray the “personal/universal” storytelling technique…but I was still searching for the story.

We had to present our midterm progress publicly to a group of about 50 SF designers in the main room of CCA. All I had were motion experiments, typographic explorations and a terrified, lost look on my face. I explained to the committee my goal… my thesis.

I went to the back of the room to hide after the grueling presentation. A designer from LA pulled me aside and said “I really like your work, but you can’t show what you don’t know”. All of a sudden everything came into sharp focus and I knew EXACTLY what I needed to do. She was right…I don’t know what other people are feeling, perceiving, thinking…I had to share MY OWN vision, my own experiences, I had to open myself up and tell my OWN story.

Spring break was frenetic, I rented a camera, worked non-stop, edited, mixed sound, created type treatments from light, wrote a story and sat in my broken down car outside of the school recording my own voice reading the script I wrote. I didn’t know what I was doing…I had never edited, never worked with sound, never worked with a camera…day turned into night, night into day.

I passed thesis…went on to my final year at CCA…the Adobe Awards were in their second year, many of my peers were applying. I dismissed the contest and went on with my studies. Jim Kenney (my Motion Design professor) passed me in the hall and wanted me to enter…I blew him off. Fast forward to next week, I’m sitting with Jim, who scheduled an appointment with Adobe representatives to help me fill out the application.

Summer came and I had guests from out of town. I took them to Napa for a fun day at wineries and the beach. I drove home to Oakland, walked in the door…I checked my phone and there was a message I HAD WON THE ADOBE AWARD….I played the message at least 10 times as the words slowly sunk in.

Adobe flew me out to NY, my film was in the Guggenheim for 2 weeks, I meet Sagmeister and Lynda Decker (whose support has stayed with me my entire career). Jonathan Wells of Res Fest (an indie animation festival) approached me and wanted to showcase my film. It was picked up and toured around the word, I had radio interviews that broadcast throughout the bay-area and saw my piece at the Res Fest Animation Festival in the Palace of Fine Arts…and was unexpectedly called on stage to introduce my work.

I am not anyone famous, or someone with an impressive career, but I have had amazing experiences, met incredible people and have remained true to myself. Winning this award helped me keep going when I thought I couldn’t because I knew I could do anything if I changed my ideas about myself.

Creating work that matters to you, being true to yourself will stay with you throughout your life. Trust your process, life is not linear, success is not a destination, keep growing, keep exploring, keep contributing, keep loving, stay curious and open. Life has so much to offer to brave and open.

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