Motion keeps people watching instead of scrolling. The average attention span of human beings currently ranges between 8-10 seconds. Motion Design on its own or incorporated with video has become one of most effective and powerful marketing tools available for brand storytelling. In fact, 86% of businesses use video as a marketing tool and 87% of marketers say video has helped them increase traffic.

The process is time consuming. One second of 2-d animation takes roughly an hour to complete. A 60 second 2-d animation takes 60 hours to animate. Add in the creation of storyboards, assets, revisions and sound design...and you have several weeks if not months of work. 3-D Animations take twice as long to animate with render times than can take hours and sometimes days to complete.