A Case Study
Go Spot Check
Motions & Sound Design by Heather CrankThe Big
Deal
Crahmanti received a request to produce a captivating animated opener that referenced Colorado and a dynamic retro-futuristic animated logo for GoSpotCheck's first "Reimagine" Tech Conference in Denver, Colorado. The objective was to create animation work that wowed the conference audience, introduced Go Spot Check's new app, and was able to be shared across various social media platforms to promote the conference.
The Big
Deal
Crahmanti received a request to produce a captivating animated opener that referenced Colorado and a dynamic retro-futuristic animated logo for GoSpotCheck's first "Reimagine" Tech Conference in Denver, Colorado. The objective was to create animation work that wowed the conference audience, introduced Go Spot Check's new app, and was able to be shared across various social media platforms to promote the conference.
& Some Kind Words
"Thank you so much, Heather. This is amazing."
NICOLE ASKARI,Director of Brand Design
GoSpotCheck
Let's Chat.
Working on something new and exciting?Is it missing a little pop & pizzazz?
Let's Chat.
Working on something new and exciting?Is it missing a little pop & pizzazz?
Wtfaqs
Wtfaqs
Social Media is one of the most effective places for content distribution. Most companies post ads on social media platforms. Motion design is a great way to break down complex information and concepts. As well as a wonderful way to show off the personality of a brand.
Motion keeps people watching instead of scrolling. The average attention span of human beings currently ranges between 8-10 seconds. Motion Design on its own or incorporated with video has become one of most effective and powerful marketing tools available for brand storytelling. In fact, 86% of businesses use video as a marketing tool and 87% of marketers say video has helped them increase traffic.
The process is time consuming. One second of 2-d animation takes roughly an hour to complete. A 60 second 2-d animation takes 60 hours to animate. Add in the creation of storyboards, assets, revisions and sound design...and you have several weeks if not months of work. 3-D Animations take twice as long to animate with render times than can take hours and sometimes days to complete.
